Driven Conversations video blog to launch celebrating West Midlands business community
A new video blog (vlog) called Driven Conversations that will celebrate the business community across the West Midlands is to be launched.
Multifleet Vehicle Management, which trades as runyourfleet and is based in Solihull, is launching the project in partnership with broadcaster and entrepreneur Jas Rohel and Midlands video marketing specialists Ark Media Group.
The video blog will be presented by Jas Rohel, the founder and chief executive of the Education Awards, who is also a presenter for On Your Radio Solihull.
The Driven Conversations vlog series will see Jas meeting a mixture of business leaders, politicians and local influencers in the front seat of a car – a fun scenario first made famous by comic actor and presenter James Corden.
Jas will interview her guest passengers about topical business subjects and hot topics while they visit popular buildings and venues, also finding out more about guests’ own lives and careers.
The vlog series even plans to take a pitstop for food from retailers and local restaurants, giving them the chance to showcase their offerings.
Driven Conversations will start with a teaser at the beginning of November, published across social media, with the first full episode of the series running on YouTube from December.
Jas Rohel said: “I’m so excited to be working with runyourfleet and Ark Media Group on this brand-new vlog series.
“Most of the best conversations happen in the car on the move – so that’s exactly what we’re bringing you!
“Expect chats that make you laugh, teach you something new, give you fresh insights, and keep you completely gripped… all while showcasing some amazing vehicles.
“So buckle up and get ready for some driven conversations with me, in a car, coming soon to a road near you! Real stories with real people on the move.”
Joanna Lees, PR and marketing manager at runyourfleet, said: “We wanted to shine a light on the incredible business community right here in the West Midlands.
“It’s such a vibrant, innovative region, and this is our way of celebrating the people, the brands and the stories that make it so special.
“The new vlog series will mix humour, topical conversations and inspiring local insights. It’s going to be a fun, engaging way to showcase local talent, highlight fantastic regional businesses, and give everyone involved some brilliant brand exposure.
“Ultimately, it’s about putting the West Midlands on the map for the right reasons – celebrating our successes, sharing a few laughs, and showing just how much this region has to offer.”
Phil Arkinstall, the founder and chief executive of Ark Media Group, said: “Video is at the heart of what we do at Ark Media Group, and this project is all about using that expertise to celebrate the amazing businesses and people across Solihull and the West Midlands.
“We’re thrilled to be teaming up with runyourfleet and presenter Jas Rohel to bring these stories to life in a fun, engaging and impactful way."
The first episodes will showcase BYD vehicles with other manufacturers to be involved at a later date.
Malcolm Fryer, Head of Fleet and Remarketing for BYD in the UK, said: “Our BYD cars get a lot of attention, through their stylish looks and tech-laden interiors. We're pleased to be supporting this latest initiative with the loan of a Sealion 7 and look forward to seeing awareness of our brand, and the car itself, both growing in the weeks ahead."
To keep up to date, follow LinkedIn:
@runyourfleet
@Jas Rohel
@Ark Media Group
@BYD UK
For further information please contact:
Joanna Lees, Marketing and PR Manager, Multifleet Vehicle Management,
Remus 1, 2 Cranbrook Way, Solihull Business Park, Solihull B90 4GT
Tel: 03445 733 111
Multifleet Vehicle Management, which trades as runyourfleet and is based in Solihull, is launching the project in partnership with broadcaster and entrepreneur Jas Rohel and Midlands video marketing specialists Ark Media Group.
The video blog will be presented by Jas Rohel, the founder and chief executive of the Education Awards, who is also a presenter for On Your Radio Solihull.
The Driven Conversations vlog series will see Jas meeting a mixture of business leaders, politicians and local influencers in the front seat of a car – a fun scenario first made famous by comic actor and presenter James Corden.
Jas will interview her guest passengers about topical business subjects and hot topics while they visit popular buildings and venues, also finding out more about guests’ own lives and careers.
The vlog series even plans to take a pitstop for food from retailers and local restaurants, giving them the chance to showcase their offerings.
Driven Conversations will start with a teaser at the beginning of November, published across social media, with the first full episode of the series running on YouTube from December.
Jas Rohel said: “I’m so excited to be working with runyourfleet and Ark Media Group on this brand-new vlog series.
“Most of the best conversations happen in the car on the move – so that’s exactly what we’re bringing you!
“Expect chats that make you laugh, teach you something new, give you fresh insights, and keep you completely gripped… all while showcasing some amazing vehicles.
“So buckle up and get ready for some driven conversations with me, in a car, coming soon to a road near you! Real stories with real people on the move.”
Joanna Lees, PR and marketing manager at runyourfleet, said: “We wanted to shine a light on the incredible business community right here in the West Midlands.
“It’s such a vibrant, innovative region, and this is our way of celebrating the people, the brands and the stories that make it so special.
“The new vlog series will mix humour, topical conversations and inspiring local insights. It’s going to be a fun, engaging way to showcase local talent, highlight fantastic regional businesses, and give everyone involved some brilliant brand exposure.
“Ultimately, it’s about putting the West Midlands on the map for the right reasons – celebrating our successes, sharing a few laughs, and showing just how much this region has to offer.”
Phil Arkinstall, the founder and chief executive of Ark Media Group, said: “Video is at the heart of what we do at Ark Media Group, and this project is all about using that expertise to celebrate the amazing businesses and people across Solihull and the West Midlands.
“We’re thrilled to be teaming up with runyourfleet and presenter Jas Rohel to bring these stories to life in a fun, engaging and impactful way."
The first episodes will showcase BYD vehicles with other manufacturers to be involved at a later date.
Malcolm Fryer, Head of Fleet and Remarketing for BYD in the UK, said: “Our BYD cars get a lot of attention, through their stylish looks and tech-laden interiors. We're pleased to be supporting this latest initiative with the loan of a Sealion 7 and look forward to seeing awareness of our brand, and the car itself, both growing in the weeks ahead."
To keep up to date, follow LinkedIn:
@runyourfleet
@Jas Rohel
@Ark Media Group
@BYD UK
For further information please contact:
Joanna Lees, Marketing and PR Manager, Multifleet Vehicle Management,
Remus 1, 2 Cranbrook Way, Solihull Business Park, Solihull B90 4GT
Tel: 03445 733 111
