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THINK! goes pink with its new road safety campaign

THINK! goes pink with its new road safety campaign
25th October 2017 Run Your Fleet Blog

THINK! goes pink with the  launch of its new road safety campaign today.

Aimed at younger drivers, its aim is to raise awareness of the numbers of people killed or injured on our roads by drivers using mobile phones while driving.

The TV advert uses pink kittens to highlight how much drivers miss when distracted using their phones.

If a driver travelling at 30mph glances at their phone for just 2.3 seconds, they miss 100 feet of the road – the length of a Boeing 737.

Jesse Norman, Road Safety Minister, said:

We have some of the safest roads in the world, but we are always looking at ways to make them even safer.

But the awful truth is that tens of thousands of drivers are still flouting the law and endangering others by using a handheld mobile phone at the wheel.

This eye-catching advert demonstrates how dangerous looking at your phone for just 2 seconds can be, and the devastating impact it can have on other road users.

The fine for using your mobile phone while driving rose in March 2017 to £200 and 6 penalty points, and for drivers who have passed their test less than 2 years when caught face having their licence revoked.

This campaign is aimed at the 17 to 34 age group, who are 3 times more likely than the over 35’s to use their handheld phone while driving.

For more information on the campaign click here


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