BRAKE, the road safety charity, has decided on the theme for the 2016 Road Safety Week , 21-27 November.
The theme for this year is Make the Brake Pledge, where you are asked to sign up to do six simple things under the headings of: slow, sober, secure, silent, sharp and sustainable. This is the thinking behind the theme taken form their website, and you can find more information on the road safety week at www.roadsafetyweek.org.uk
Slow: Breaking the speed limit or traveling too fast for the conditions is recorded by police at crash scenes as a contributory factor in more than one in four (27%) fatal crashes in Great Britain.
Sober: One in seven road deaths are at the hands of someone who has driven while over the limit.
Secure: 21% of car occupants killed in crashes were not wearing a seat belt.
Silent: Drivers who perform a complex secondary task, like using a mobile, while at the wheel are three times more likely to crash than non-distracted drivers.
Sharp: Road crashes caused by poor driver vision are estimated to cause 2,900 casualties and cost £33 million in the UK per year.
Sustainable: By minimising the amount we drive, and walking, cycling or using public transport instead, we are making our communities safer places, and doing the best we can for the environment and our individual health. Air pollution is a major killer: there are an estimated 29,000 deaths per year from particulate matter pollution in the UK, 5,000 of which are attributable to road transport.