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About Us

Who are ?

runyourfleet is the most cost effective and flexible way to buy, lease and manage everything you need for your fleet of company vehicles through our managed fleet services.

From breakdown cover, fleet management, risk management and fleet funding, to the latest vehicle telematics options, vehicle rental and short lease plans – runyourfleet has every solution for your fleet requirements.

We’re one of the few companies that specialise in providing tailored online fleet management for small businesses, as well as supporting big businesses with managed fleet services. We’re also one of the UK’s largest independent fleet management specialists, so we always have our clients’ best interests at the heart of everything we do.

When you become a member of the runyourfleet family you unlock a whole host of benefits including:

  • Significant cost savings
  • Increased business efficiency
  • Staying legal and reducing risk to your business and people
  • Access to our cloud based online fleet management services round the clock, seven days a week.

Our unique approach to vehicle management services for your fleet means you get tailored services to exactly match your business requirements. runyourfleet manages over 26,000 fleet vehicles. It is this purchasing scale that enables us to deliver significant cost savings and benefits to fleets of all sizes.

We give you the tools to take control of your fleet

You decide what products and services you want to use, and how much you want to spend.

Completely outsource to us, or stay in control and benefit from our cloud based online fleet management system, discounts, and our expertise in managed fleet services. Use all of our services, or just a handful – it really is up to you.

Choose your breakdown cover, run reports, add or delete vehicles and drivers, capture vehicle telematics information, book a service, hire a car or van through our fleet hire solutions and much more. All on the cloud 24 hours a day, 7 days a week.

Here at runyourfleet we proudly sponsor one of the UK’s most successful and experienced racing drivers Darren Turner. Darren’s talent was recognised early in his career when he won the much-coveted McLaren Autosport BRDC Young Driver of the Year Award, joining an elite group of racers including David Coulthard, Dario Franchitti and Lando Norris

Darren worked for many years as a test driver for the McLaren F1 Team, alongside a busy racing career in single seaters, touring cars and sportscars.  Since 2005 he has been a key member of the Aston Martin Racing team, a partnership that has seen him win the toughest race of them all, the Le Mans 24 Hours three times.

Darren now continues in his role as high performance development driver for Aston Martin Lagonda.

“I’m very proud to be associated with such a forward-thinking company like runyourfleet. It’s been great to see the team pushing the boundaries of what is possible within the fleet industry whilst also providing their customers with a winning service” Darren Turner

Give us a call!

Our team are ready to help you

As part of the
Forward Group plc

We are currently managing in excess of 26,000 vehicles for businesses across the length and breadth of the UK.

Our unique approach to fleet management means you can tailor the services we provide to exactly match your requirements. Perhaps you simply need a hand managing breakdown cover for your fleet, or maybe you just need a managed rental service.

As part of the Forward Group PLC’s portfolio of businesses – a UK based private equity fund. It is this purchasing scale that enables us to deliver a significant range of benefits to fleets of all sizes through the runyourfleet brand.

We are also proud to be members of Birmingham Chamber of Commerce, Federation of Small Businesses and the BVRLA. We have formed good working relationships to ensure that we have the right expertise to address fleet management issues and can offer confirmed expert advice to our customers.

Our Mission

Our Roadmap starts with Our Mission. It declares our purpose as a company and serves as the standard against which we measure our actions and decisions.

To provide online fleet management and company vehicle related products and services at the best possible price for all of our customers, regardless of size.
To help UK businesses meet their legal obligations relating to driving in the workplace.
To be the number 1 provider of fleet and company vehicle related services in the UK.
Above all, to create value and make the difference for our customers.

Our Values

Our values serve as a compass for our actions and describe how we behave.


Work to develop products and services that are new and needed.

Find ways for our customers to save time and money.

Promote and implement creative and innovative ideas and solutions.

Work Smart

Act with urgency.

Remain responsive to change.

Have the courage to change course when needed.

Remain constructively discontent.

Work efficiently.

Be the Brand

Inspire creativity, passion, optimism and fun.

Show pride in our brand.

Serve and delight our customers through the quality of our products and services.

Aggressively promote and protect our reputation.

Have integrity and show respect

Demonstrate a commitment to integrity and ethics.

Show respect for and value all individuals for their diverse backgrounds, experience, styles, approaches and ideas.

Speak positively and supportively about team members when apart.

Listen to others for understanding.

Assume positive intent.

Be accountable

Accept personal accountability for our own actions and results.

Focus on finding solutions and achieving results, rather than making excuses or placing blame.

Actively engage in discussions and support decisions once they are made.

Involve others in decisions and plans that affect them.

Keep promises and commitments made to others.

Personally commit to the success and well-being of team-mates.

Love success

Achieve results and celebrate when we do.

Help people to be their best by providing coaching and feedback.

Work with others as a team to accomplish results and win.

Have a “can-do” attitude and drive to get the job done.

Make people feel valued and appreciated.

Make the tough calls.

Strive for simplicity

Stop processes, procedures and activities that slow us down or do not add value.

Work across organisational boundaries/levels and break down internal barriers.

Deal with people and issues directly and avoid hidden agendas.

Value results over form.

Join us today!

Start managing your company vehicles the right way

What our clients say

  • Called at 4.45pm and they arrived at 5.15pm car sorted by 5.30pm great service .

    Ian Smith Avatar Ian Smith
  • Run Your Fleet have played a key role for our company Halesowen Self Drive three years running. with the AA on board too, its a great fit when it comes to supporting my customer if they ever need assistance with rapid response times. The main feature is Run Your Fleet portal system. Here you can add and take off vehicles also upgrade or degrade your level of recovery assistance with out the need to call them. it all works on a monthly basis which is handy if you have a fleet that's rotating often. you can also check back on any vehicle breakdown history which is all logged for records. If you have a fleet of vehicles, Run Your Fleet for us, is priority in maintaining our high level of service.

    Gary Joiner Avatar Gary Joiner
  • Fantastic company to deal with. Really helpful staff and the roadside assistance is always very good.

    City Self Drive Avatar City Self Drive
  • vehicle rental was not what I would expect from RYF, but first use, and BOOM. great friendly service, delivery the afternoon I placed the order, and courtesy follow up afterwards. could not have been smoother! will be my first call moving forwards!

    allan bartlett Avatar allan bartlett
  • Excellent service from Tony and his colleagues; we have used their services for several of our company cars via CambCol now. Very helpful service; attentive to your needs and great response times and overall one of the best rental companies we have used. We can easily manage our fleet of company cars through RYF.

    Claire Bonner Avatar Claire Bonner

Managing Director's Message

The world of fleet management is changing all around us. In order for businesses to develop, cut costs and remain compliant with changing legislation, we must look ahead, understand the changes and trends that will shape business in the future and remain agile enough to meet these challenges.

We want to help businesses of all sizes, big and small, to meet these challenges and we believe that we have developed a package of services and solutions that help you do just that.

Our mission, vision and values combine to create a long term destination for our business and provides a roadmap for winning together with our customers, suppliers and employees.

Steve Whitmarsh